My position as a Marketing Manager & Content Manager includes managing build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. I was responsible for developing, implementing and executing strategic marketing plans for Vitabrid C12 in order to attract potential customers and retain existing ones. new ideas for branding, advertising campaigns and marketing messages, creating and recognizing new approaches to advertising (i.e Vogue Collaboration & Allure Store collaborations) , revamping Instagram and analyze trends, look at new data on social media, and make decisions on final copy, final art, finished commercials and radio spots.
Projects Include:
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Engagement at least 5% all across social platforms
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Utilize data to analyze and strategize content for all platforms, social campaigns, and 360 campaigns
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Partnerships with verified Celebrities and Content Creators as well as press (Vogue, Emily in Paris's Ashley Park, Allure Store, Refinery29, Harper's Bazaar, Nordstrom, Saks Fifth Ave, Instyle, StyleCaster, etc.)
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Content Management with the creative team, marketing, and product team
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Strategize plans from social media, to 360 campaigns released
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Partnership management with UGC creators and content loves
SOCIAL MEDIA
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From 12K followers to 50K+ organic followers
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Engagement at least 5%
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Partnerships with content creators, press, and celebrities
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On brand content marketing and strategizing
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Partnering and developing strategies for campaigns
NOTEABLE PROJECTS
Working with Vitabrid C12 was such an amazing opportunity. I was able to be a part of an amazing team both internal and external, and was part of projects! Check some of them out or on their website!
